Revelation of 798 Art District in Shanzhai version

2022-07-22
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Many personalized art stores appeared in 798

a car sculpture made of stone, parked alone in the courtyard of 798

798 was originally a radio equipment factory in Beijing, and the buildings were mostly in the Bauhaus style of East Germany. Since 2002, it has been discovered by a group of artists looking for a large studio. They began to gather here to hold various art activities. The strong artist atmosphere then attracted nearly 200 Chinese and foreign galleries here. In the following years, artists turned this place into the hottest contemporary art market

however, since the second half of last year, this hot art district has been paid attention to by domestic and foreign media again. The focus of attention this time is not its once hot, but "a depression". There are even reports that "one quarter of the galleries and studios have been closed here". It is also significant that various "creative industry zones" have appeared in many cities since last year. When building the industrial zone, the person in charge has visited 798 Art Zone for a detailed investigation. If 798 is "dead", is it necessary to continue to build these "creative industry zones" with 798 as the "copycat" template? But carefully observe, is 798 really "no good"

galleries are hard to work

according to the latest released "2009 top quality products - Survey on the brand tendency of China's millionaires" in January this year, contemporary art is no longer the first choice for China's millionaires to collect, and watches and jewelry that can maintain value are more popular with them. In the subsequent spring auctions of major auction houses at home and abroad, contemporary artworks that had been hyped to sky high prices were sold one after another, and some transaction prices reached only 1/10 of the highest record in previous years. Of course, there is the impact of the global financial environment, but it comes more from the question of the "shoddy" of contemporary art. These phenomena have directly led to the shock of the gallery industry represented by 798 Art District. Before that, in the face of day-to-day high rent, even if it doesn't open for a few months, the gallery owner won't worry, "it's better not to sell, and maybe the value of these works will double next year." It's like nobody cares about stamp duty when the stock market soars, but once the "bear market" comes, everything will be different. Greed and fear, the truth of the stock market reappears in the contemporary art market. While calculating their inventory value, the high rent began to be recalculated, so many galleries began to withdraw - as you can see in 798

at this time last year, 798, which was listed as the "Olympic sightseeing area", was unprecedentedly prosperous. In just a few months, the commercial space was almost doubled. In addition to large and small galleries and open studios, all kinds of fashion product stores and coffee shops related or unrelated to contemporary art filled every corner of 798, because this "magical contemporary art area" was introduced in the media all over the world, A large number of foreign guests, even foreign heads of state who visit Beijing, will visit here. For a time, the popularity here soared, as if no one was prepared for the ensuing off-season. In 798, almost all the spaces that can be developed have been developed

develop and transform at the same time

by this summer, 798 is still full of young people strolling around, but for insiders, there are a lot of influential galleries in it. Hongmen Gallery, the earliest Gallery in Beijing, closed its sub Gallery in 798 Art District. The German blank space Gallery, which has held many heavyweight exhibitions, left here. Last year, the American pace Gallery, which made a high-profile appearance and gathered all domestic contemporary art stars in the opening ceremony exhibition, began a long period of decoration - in fact, in 798, the space under decoration and transformation can be seen almost everywhere, This reminds people of the sublease and transformation that just happened. Among these many subleases and transformations, 798 is also slowly completing the transformation. "In any case, after several years of media rendering, the concept of contemporary art has been deeply rooted in the hearts of the people, and reading contemporary art information has become a part of the daily life of urban white-collar workers, which proves that no matter where the price falls, the first round of contemporary art in China has been successful." Yang Wei, a senior curator, told reporters

"creativity" cannot be reversed

the popularization effect of contemporary art is more displayed in the enthusiastic construction of "creative industry zones" in other cities. The success of 798 Art District has given these cities a lot of intuitive experience in the transformation of old urban areas and old factories. But soon, they found that the cafe and catering mode of 798 was easy to copy, while the soul of 798 - those galleries and studios, but could not be copied - in addition to Beijing, where would there be such a hot contemporary art market? In addition to Beijing, where would there be so many drifting artists with families? If contemporary art districts with the theme of critical spirit and free life attitude are turned into "folk art districts" by "Shanzhai", then the "creativity" of "creative industry" has become a retrogression

people who often go to 798 and walk often will find that the field of 798 is constantly expanding. One is the area, the original old factory buildings are constantly vacated, and new commercial institutions are still entering one after another. Another is the business field, where almost all businesses related to fashion culture are quietly emerging. We can imagine how many businessmen will spontaneously ponder over the future business opportunities here and put them into practice

it can be concluded that the success of 798 is the success of "contemporary cultural industry", but not just the success of "cultural industry". Therefore, when constructing "Shanzhai version 798" and demonstrating "creative industry", we should also think more about what is "contemporary creative industry"

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